Google I/O22:
A World Fair for the Future
(Via Magnit)
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets and Motion
Google I/O 2022 is one of the largest annual developer conferences held by Google. I worked with the Events & Experiences team as a core creative to lead and design the entire event.
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Rebranding BL Seltzer:
A Familiar Fizz for a New Generation
Jones Knowles Ritchie
Brand Identity, Packaging, Art Direction, & Motion
AB InBev launched Bud Light seltzer in 2020 to compete with 'White Claw.' The branding combined Bud Light's familiar elements with typical hard seltzer design, featuring white cans with the AB crest in ghost-like grey and dark blue logotype. I led the branding of the entire project.
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Rebranding Burger King: Reimagining the King for a New Era
Jones Knowles Ritchie
Brand Identity Design
Burger King, the second-largest fast-food chain in the world, is on a mission to transform its business and achieve the highest standards for food quality, sustainability, and restaurant experiences.
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Blank Space:
Embracing Creative Freedom
Dropbox
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets, and Motion
"Blank Space" by Dropbox aimed to empower it's designers by creating an event that encouraged them to overcome creative fear and embrace exploration. As Creative Director and Designer, I led the branding and overall look and feel, using a fluid logo, soft colors, and reflective materials to create a sense of boundless possibility.
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36 Days of type:
A Gujarati-Inspired Exploration Through Type
Personal Project
The 36 Days of Type challenge is a great opportunity for creatives to express their interpretation of the letters and numbers of the Latin alphabet. I decided to explore and celebrate different motifs, shapes, colors, and patterns inspired by the state of Gujarat, India where my ancestors are from.
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Search On 22:
Search Beyond the Box
(Via Magnit)
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets and Motion
The Search On 22 event is a significant event for Google, as it shows the company's commitment to making search more helpful and relevant for users. I worked with the Events & Experiences team as a core creative to lead and design the entire event.
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Craft Class’23:
Bridging the Gap between remote creatives at Dropbox
(Via Magnit)
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets, and Motion
Dropbox organized a first-of-its-kind design event called "Craft Class 2023" to facilitate easier connections and improve design conversations among its remote creative teams to learn, connect, and build relationships.
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Fenty Beauty X PopSugar:
An Interactive Beauty Tour
Vox Media
Art Direction, Web design, Photoshoot
PopSugar wanted to create a custom-written article featuring a beauty editor's bathroom cabinet. The article would highlight the editor's favorite products, including Fenty Beauty using original photography and interactive design work to engage readers.
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Knock Knock, New York: Unlocking Connections Through Forgotten Traditions
100 Days Project | Personal
My attempt to try and connect with my NYC neighbors by using a tactic no longer used by modern society, borrowing.
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Moodmasks:
Unmasking Emotions
Jones Knowles Ritchie
Concept, Art Direction
Face masks can be a barrier to communication for kids going back to school. Hence, I designed a pack of masks that allows kids to choose a mask based on how they're feeling giving them back their autonomy towards their own emotions
My idea was loved and picked up by JKR's UK team.
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Rebranding Jet-Puffed:
Pantry Staple to Playful Icon
Jones Knowles Ritchie
Visual Storytelling, Animation
Jet-Puffed Marshmallows rebranded to become a more emotionally connected and iconic brand. The new branding uses expressive and emotive illustrations to create a sweet, shareable experience for consumers.
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Hims & Hers:
Breaking Down Health Issues
Concept, Design , Art Direction, & Motion
Hims & Hers is a healthcare brand that breaks down stigmas around sensitive health issues with humorous and irreverent campaigns. To attract more viewers to their YouTube channel and raise awareness about sensitive health issues, I art directed and designed several 60-second SEO explainer videos without voiceovers.
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Rebranding New England Revolution
Jones Knowles Ritchie
Brand Identity Design
The Revolution needed a rebranding to revitalize the club and attract new fans. The old logo and identity were outdated and no longer reflected the club's values. The new logo is more modern and stylish, and it better represents the club's defiant and patriotic spirit.
GreenNYC:
Making Sustainability Fun for New Yorkers
HunterGatherer
Motion Design, Typography, Art Direction
GreenNYC makes sustainability initiatives more relatable, specific, memorable, and even funny for New Yorkers. The goal of these social media posts is to motivate New Yorkers to take actions that are good for the planet.
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Mike's Hard Seltzer Rebrand: From Lemonade to Seltzer
Jones Knowles Ritchie
Packaging Design
Mike's Hard Seltzer is a brand of hard seltzer that was launched in 2015. The brand's simple and eye-catching packaging design has helped to popularize the hard seltzer category.
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