Hims & Hers:
Breaking Down Health Issues
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Hims & Hers wanted to develop 20 1-minute+ SEO explainer videos without any voiceover for their YouTube channels. The videos needed to be translated from the informational content that was already being used on their blogs. The videos also needed to be concepted, art directed, designed, and animated, and I had to work with Hims & Hers' existing bank of assets, which included imagery but no video content. Additionally, the videos needed to maintain the branding of both Hims & Hers.
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I made the layouts more dynamic and fun to look at by using a combination of moody and playful imagery with Hims & Hers' bold type. I also designed a template/system for the visuals to be used on each video to maintain consistency across all the videos we were producing. I storyboarded the designs to guide the motion in a way that would help share the information in the videos in a clearer and more visually digestible way.
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Creative Director
