YouTube Kids X White House Easter Egg Roll Event
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Create two engaging branded experiences, one at the White House Easter Egg Roll and another at a private Hoppy Hour event, that highlight YouTube Kids as a safe, enriching platform for children’s content.
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At the Easter Egg Roll, we created the YouTube Kids Club, a vibrant, creator-led activation that encouraged learning through movement and play for over 35,000 families. For a more intimate experience, we hosted Hoppy Hour, an exclusive oasis across the street for 500+ key guests. Here, attendees could relax, enjoy creator performances, and engage with YouTube Kids in a personal and immersive way. We also had a presence on the main stage at the South Lawn of the White House, with YouTube Kids taking over the stage for performances.
Credits:
Charmie Shah: Creative Director
Lacey Waterman: Art Director
Lucila Perini: Illustrator & Designer
Harbinger: Production Agency -
Concept, Brand Identity, Illustration, Event design, Flow, Visual Storytelling, Swag, and Broadcast assets
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Creative Director
Our core challenge was to design event experiences that not only entertained but also effectively communicated YouTube Kids' commitment to high-quality, enriching content. We achieved this by weaving YouTube Kids' content pillars: Music, Movement, Arts & Crafts, Healthy Eating, Reading, and Coloring into the very fabric of the event's design and flow.
For easy navigation and to reinforce the brand, we incorporated a playful YouTube progress bar on the floor. This visually represented the path for parents and kids to follow, ensuring they experienced every part of the event.
We transformed a functional stroller parking zone into a vibrant haven of self-guided play, where weary parents could rest while their children unleashed their creativity on a giant coloring wall. The YouTube progress bar playfully leapt off the floor and climbed up the wall, weaving through the kids' artwork before snaking along its journey.
To boost engagement, kids received a bucket hat at check-in and collected fun patches as they completed activities in each room. For younger kids, we designed an alphabet poster where patches could be matched to letters, making the experience playful and interactive.
South Lawn Stage Takeover:
The second, smaller part of the event took place outdoors on the South Lawn of the White House. YouTube had the opportunity to design the main stage, ensuring it aligned with the overall event's aesthetic, color palette, and visual guidelines for the South Lawn.
Every detail, from the progress bar navigation to the collectible patches and the unique stage designs, was meticulously crafted to ensure the event met its overarching goal: to drive positive perception of YouTube Kids by clearly demonstrating its offering of high-quality, enriching, and nutritious content in a uniquely engaging and memorable way.