A YouTube Kids Adventure:
Move, Sing, Repeat.

  • Create two engaging, branded experiences—one at the White House Easter Egg Roll and another at a private Hoppy Hour event—that highlight YouTube Kids as a safe, enriching platform for children’s content.

  • At the Easter Egg Roll, we created the YouTube Kids Club, a vibrant, creator-led activation that encouraged learning through movement and play for over 35,000 families. For a more intimate experience, we hosted Hoppy Hour, an exclusive oasis across the street for 500+ key guests. Here, attendees could relax, enjoy creator performances, and engage with YouTube Kids in a personal and immersive way. We also had a presence on the main stage at the South Lawn of the White House, with YouTube Kids taking over the stage for performances.


    Credits:

    Charmie Shah: Creative Director
    Lacey Waterman: Art Director
    Lucila Perini: Illustrator & Designer
    Harbinger: Production Agency

  • Concept, Brand Identity, Illustration, Event design, Flow, Visual Storytelling, Swag, and Broadcast assets

  • Creative Director

Welcome

Healthy Eating

Art and Crafts

Coloring

Music

Movement

Reading

Our core challenge was to design event experiences that not only entertained but also effectively communicated YouTube Kids' commitment to high-quality, enriching content. We achieved this by weaving YouTube Kids' content pillars—Music, Movement, Arts & Crafts, Healthy Eating, Reading, and Coloring—into the very fabric of the event's design and flow.

Welcome

Healthy Eating

Art and Crafts

Coloring

Music

Coloring

Reading

To further engage kids and encourage participation, we designed a fun patch collection activity. Upon check-in, kids received a bucket hat. As they entered each room and participated in an activity, they collected a unique patch representing that activity. This created an exciting way to encourage exploration and engagement throughout the event.

For younger children (ages 3-4), we offered an additional unique swag item: an alphabet-themed poster. The patches collected from each room could then be placed on the corresponding letter boxes on the poster, serving as a memorable keepsake.

We wanted the entryway to feel dynamic, making attendees feel like they were truly entering the world of YouTube Kids. Colorful archways achieved this, and it was also where kids picked up their first patch – the welcome patch.

For easy navigation and to reinforce the brand, we incorporated a playful YouTube progress bar on the floor. This visually represented the path for parents and kids to follow, ensuring they experienced every part of the event.

Healthy Eating:

This room served as a comfortable space for parents and kids to relax and enjoy a bite. We offered a variety of finger foods, including healthy options. Here, kids collected their strawberry patch, symbolizing their healthy eating choices.

Arts and Crafts:

This was a creator-led area where we invited Kylee Makes It to lead hands-on arts and crafts activities. Kids enjoyed learning and creating with their hands, and collected their craft patch.

Music and Movement:

For this room, we designed a massive, life-sized YouTube play button that served as the stage. Creators and kids stood within it to dance, sing, and enjoy themselves. This also became a popular photo opportunity. We invited creator Bari Koral to lead the music and movement activities. Here, kids collected two patches: the music note patch and the sneaker patch.

The Coloring Room and the Reading Room shared an entrance.

Coloring Room:


As you entered, the progress bar took a turn and entered the Coloring Room. We transformed this entire room into a giant coloring wall, where kids could use crayons to color and have fun. The progress bar played a key role here, playfully extending up the wall and then exiting. Kids collected their crayon patch in this room.

Reading Room:

The Library Room was the final activity, and where the progress bar concluded. Kids collected their book patch, representing the reading activity. We invited creator Kid Time Story Time to lead engaging reading and storytelling sessions.

South Lawn Stage Takeover:

The second, smaller part of the event took place outdoors on the South Lawn of the White House. YouTube had the opportunity to design the main stage, ensuring it aligned with the overall event's aesthetic, color palette, and visual guidelines for the South Lawn.

Our branding and visual storytelling on stage were consistent with the indoor experience at the hotel. Each stage design featured bunnies miming the activities that kids would participate in, such as movement, jumping, singing, playing instruments, and dancing, further reinforcing the event's fun and active themes.