Craft Class’23:
Bridging the Gap between Remote creatives
-
Dropbox wanted to facilitate easier connections and improve design conversations among its remote creative teams, who have not had the opportunity to meet in person. They sought to organize a unique design event that would enable both new and old creatives to learn, connect and build relationships.
-
Create opportunities for creatives to connect with other teams during the two-day summit.
-
Inspired by Dropbox's typography, color palette, and illustrative elements, I designed a fresh and fun branding that conveyed the idea of diverse creative teams (branding, illustration, UX, product, etc.) coming together. The logo and type visually communicated this concept, and the activities were designed to promote conversation and connection among the attendees.
Credit:
Sally Croom
Alastair Simpson
OTHR Agency -
Creative Director and Designer
Created a typographic design combining various design tools and elements used by different creative teams, titled 'Craft Class 2023'. Used it to make a vinyl sleeve which was a centerpiece and it was a hit among the creatives! The team loved it so much, they extended the project as 'Craft Class Contd'.
