Fenty Beauty X
PopSugar

  • PopSugar wanted to create a custom-written article featuring a beauty editor's bathroom cabinet. The article would highlight the editor's favorite products, including Fenty Beauty. PopSugar wanted to use original photography and interactive design work to engage readers.

  • The solution was to create a mood board and art direct the photoshoot for the Fenty Beauty products. Original photography was used to showcase the editor's bathroom cabinet. Interactive design work using Ceros was used to go into detail about the products. The images were made clickable and interactive to draw users in and keep them scrolling.

  • Key Concept & Art Direction