Branding↘
BUD LIGHT SELTZER
Jones Knowles Ritchie
Brand Identity, Packaging, Art Direction, & Motion
AB InBev launched Bud Light seltzer in 2020 to compete with 'White Claw.' The branding combined Bud Light's familiar elements with typical hard seltzer design, featuring white cans with the AB crest in ghost-like grey and dark blue logotype. I led the branding of the entire project.
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BURGER KING
Jones Knowles Ritchie
Brand Identity Design
Burger King, the second-largest fast-food chain in the world, is on a mission to transform its business and achieve the highest standards for food quality, sustainability, and restaurant experiences.
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DROPBOX DESIGN SUMMIT
(Via Magnit)
Brand Identity, Film, Visual Storytelling, Keynote design, Broadcast assets, and Motion
Dropbox organized a first-of-its-kind design event called "Craft Class 2023" to facilitate easier connections and improve design conversations among its remote creative teams to learn, connect, and build relationships.
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Mike’s Hard seltzer
Jones Knowles Ritchie
Packaging Design
Mike's Hard Seltzer is a brand of hard seltzer that was launched in 2015. The brand's simple and eye-catching packaging design has helped to popularize the hard seltzer category.
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FENTY BEAUTY
Vox Media
Art Direction, Web design, Photoshoot
PopSugar wanted to create a custom-written article featuring a beauty editor's bathroom cabinet. The article would highlight the editor's favorite products, including Fenty Beauty using original photography and interactive design work to engage readers.
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